Open doors to global business by learning German

Open doors to global business by learning German

Do you feel it is high time to compete in the international market? Do you see good potential in your products? If you do, then you must plan out a strategy to enter the global market.

The first obstruction that businesses face while seeking to compete globally is the language barrier and every company must overcome it to survive in the global economy.

Knowing a common language is a must to expand your business across other countries. Even though English is the most popular language, it isn’t enough when it comes to doing something extraordinary.

Let us say that a UK based company has headquarters in London. Suppose one sales-person from the company goes to a potential customer also based in London. However, he didn’t realize that his customer might have employees who do not understand English and English is the only language the sales-person can communicate in. This results in a language barrier.

Now imagine if he could communicate with the other employees in their native language. Wouldn’t that be helpful in closing a deal?

This is how knowing an additional language could enhance your sales. Now the next question that pops up is, which language to learn when there are so many of them?

Well according to a recent research, German is the most popular language across leading organizations there are more than 105 million native German speakers in Europe

Learning German gives your business an access to the European market where the economy is developing drastically.

So let us look at some good reasons why learning German can open doors for you in the global business market:

The popularity of the German language :

There are fifty European countries and most of them have German as their mother tongue as compared to English, Spanish or French. This gives a wide audience for any business to promote its products and services.

Around the world, there are more than 140 million native German speakers and over 18 million who are learning the language.

German to boost sales :

German acts as a bridge to connect the American economy with the highly promising European economy.

Let us look at some statistics :

  • The German exports are growing at a rate of 11% per annum and have reached approximately 1.5 billion USD within a span of 1 year.
  • The per capital external trade of Germany is the largest and trade volume is second largest just after the USA.
  • There are more than 216 US-German joint ventures with a total capital of more than 150 million US dollars.

The fun fact is that only 50% of the native German speakers can communicate properly in other languages. Hence, businesses can pitch their products to the rest of the population in their native language. Speaking a common language builds a sense of trust between the buyer and the seller, and this bond is everlasting.


Every international business enthusiast must constantly adhere to the global trends to survive in the long run. With such a huge size of the European market, there are a lot of business opportunities that one can expect in the near future. Why not learn German and stay prepared for the battle.


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